RTL 4 & Videoland
The Box
Contestant in the first season of the Norwegian game format, hosted by Beau van Erven Dorens. Twelve contestants, twelve boxes, no rules.
“I was up for a challenge.”
Taking bookings again soon
SylvanaIJsselmuiden
Presenter · Actress · Columnist · Content creator
Fifteen unbroken years on screen, from Omrop Fryslân and Dumpert to RTL 4, Videoland and the Leeuwarder Courant.
- On camera
- Productions
- Followers
- Major brands
- RTL 4
- Videoland
- SBS6
- NPO 3
- AVROTROS
- Talpa
- Dumpert
- Omrop Fryslân
- XITE
- Radio 538
- 100% NL
- SLAM!
- Leeuwarder Courant
- FHM
- StukTV
The position
Professional.Authentic.Grounded.
A face the country has known for fifteen years sells differently from an ad it is seeing for the first time.
"Driven by stories and innovation. Beyond my work in front of the camera, I write columns, develop formats and take on campaigns and ambassadorships that leave a mark."
Sylvana IJsselmuiden
- 100%Brand-safe. Fifteen years, hundreds of partnerships, not a single controversy.
- 25+Sectors. From FMCG and finance to automotive and good causes.
- 5Languages. Dutch, Frisian, English, German and French.
03 · Proof
What the press wrote
Reachis bought.Trustis earned.
The Netherlands' most likeable presenter.
MAN MANA Frisian to the core, in print too.
Leeuwarder Courant"Most Beautiful Woman in the Netherlands", number one in the FHM500.
FHM
04 · Work
Featured
144+ productions
Leeuwarder Courant
The column
A column every two weeks, in print and online. It grew out of an opinion piece on her Frisian identity, written after the Fedde Schurer Lecture.
“Everything in me is Frisian: my pride, my softness, my family and my heart.”
AVROTROS · NPO 3
Hunted VIPSWinner
Winner of season three, alongside Sandra Ysbrandy. Weeks on the run from a professional tracking team.
Dumpert & Autobahn
Reporting & Formula 1
Spent years as a regular reporter for Dumpert and DumpertReeten, and fronted the Autobahn F1 Show throughout the Formula 1 season. Automotive is no sideline; it's her home turf.
Full index
145+ productions
- Hunted VIPSWinnerWinner season 3, with Sandra YsbrandyNPO 3 · AVROTROS
- FHM500#1Most Beautiful Woman in the NetherlandsFHM
- The BoxContestant, season 1RTL 4 · Videoland
- Expeditie RobinsonContestant, season 21RTL 4
- RTL BoulevardRecurring guestRTL 4
- JinekGuestRTL 4
- ColumnColumnist, fortnightlyLeeuwarder Courant
- Nieuws van de DagRegular guestSBS6 · Talpa
- RenzeGuestNPO 2
- HLF8GuestRTL 4
- Bommetje!Co-hostKids quiz
- De Allesweter VIPSContestant, Christmas specialSBS6
Main filmography: 144+ productions. A further webshow archive of 421+ episodes brings the total to 565+ professional appearances. Full credits and imagery available on request.
05 · Reach
The numbers
Measured over 28 days
15M
profile views on Instagram in 28 days
Add to that 358,000 followers across four channels, and an average of 307,000 views per post.
294K
followers
- Profile views
- 15M
- Avg. post views
- 307K
- Avg. story views
- 31K
10K
followers
- Profile views
- 91K
- Avg. post views
- 41K
- Reach per follower
- 4.1×
40K
followers
- Avg. post views
- 83K
- Likes
- 417K
- Reach per follower
- 2.1×
14K
followers
- Profile views
- 32K
- Avg. post views
- 28K
- Avg. story views
- 3K
These are not hollow metrics. Behind every number is a real person who has followed her for years, and that is the difference between buying reach and borrowing trust.
06 · Audience
Who's watching
Instagram, her main channel
Age
- 18–2415%
- 25–3441%
- 35–4435%
- 45–546%
- 55+3%
76% are aged 25 to 44, the years when people buy cars, mortgages and holidays.
Gender
71% male29% female
A distinctly male audience: rare for a female presenter, and exactly what automotive, sport, finance and FMCG brands are after.
Location
- Netherlands90%
- Belgium8%
- Other2%
No scattered international reach: almost every view comes from a Dutch consumer.
A different audience on every channel
| Channel | NL | Male | 25–44 | 45+ | Best for |
|---|---|---|---|---|---|
| 90% | 71% | 76% | 9% | Consumer brands | |
| 87% | 82% | 63% | 31% | Finance & business | |
| TikTok | 92% | 79% | 61% | 15% | Young audience |
| 92% | 92% | 63% | 29% | Broadest age range |
07 · Campaign
Behind the scenes
Case
Autodrop Inferno
Handled from A to Z: concept, location, permits, media production, editing and launch. Three videos from a single shoot day, delivered for her own channels and for the brand's ads. All Autodrop had to do was say yes.
Published on Autodrop's own channel, where it has been viewed more than 800,000 times. Vertical, subtitled and entirely in her own tone: no voice-over, no acting, just Sylvana recommending something the way she would to her own audience.
- A-Zhandled
- 3videos
- 1shoot day
- 800K+Views on Instagram
An excerpt from a paid partnership. Full case studies on request.
08 · Brands
Trusted by
A selection from 148+ major brands
- Heineken
- Rabobank
- L'Oréal
- Lidl
- Heinz
- FrieslandCampina
- Peugeot
- Kia
- MG Motor
- Changan
- Doritos × F1
- Racesquare
- Prime
- Air up
- YFood
- OKX
- TOTO
- Eurojackpot
- Etos
- Bol
- Happn
- Universal Pictures
- FHM
- Van der Valk
- Autodrop
- STËLZ
- Zelesta
- Twinsport
- Elten
- +119 others
Our promise is simple
- SelectionOnly what genuinely fits Sylvana makes the cut. Four major partnerships a year, no more.
- OverdeliveryWe always deliver more than agreed: extra content, extra moments, extra care.
- Long termRecurring partnerships with category exclusivity, not one-off posts.
09 · Partnerships
Five formats
Always tailored, always in her own style
Campaign content
Reels, posts and stories built around a launch or campaign moment, delivered in the style her audience knows her for.
From a single campaign momentOne-off
Content series
A recurring format across several episodes. More touchpoints, a stronger bond with the brand.
Multiple episodesOngoing
Ambassadorship
A long-term partnership that makes Sylvana the face of the brand, category exclusivity included.
Category-exclusive, per yearOnly 4 a year
Ad content
Content for the brand's own channels and paid ads, whitelisting included. Scope and term by arrangement.
Incl. whitelistingTerm by arrangement
Host & MC
Sylvana as host or MC for your event: conference, opening, trade fair or awards show, with coverage on her own channels.
Per eventIncl. own channels
Something else in mind?
Format development, voice-over, podcast or presentation training: just ask.
Get in touchFrom brief to report
01BriefingObjectives, audience and timing. 02ConceptA proposal in Sylvana's voice, shaped with your team. 03ProductionShot and edited entirely in-house. 04LaunchLive on the agreed channels at the agreed times. 05ReportingA clear picture of the results once the campaign ends.
10 · Mission
More than content
At 23, Sylvana was diagnosed with cervical cancer. That experience is why she serves as an ambassador for the Dutch Cancer Society (KWF): not as another booking, but because of something that changed the course of her life. Happily, she has since made a full recovery.
- KWF KankerbestrijdingAmbassador, focused on awareness and early detection.
- Ride for the RosesAmbassador.
- Nederland Geeft LichtAnnual campaign.
Work with Sylvana and you're not buying reach. You're buying a voice that has already proven it stands for something.
11 · About
Sylvana
Leeuwarden
Sylvana Indira Nikita IJsselmuiden (Leeuwarden, 24 November 1994) trained as a performer at D'Drive and made her screen debut on SBS6 with Babes in Business and Uit Voorraad Leverbaar. XITE, Omrop Fryslân and RTL 4 followed.
Most viewers know her as Dumpert's reporter and from the Autobahn F1 Show. She regularly steps into the game herself, too: from Expeditie Robinson to Hunted VIPS, which she won alongside Sandra Ysbrandy. She topped the FHM500 at number one and later returned as its guest editor.
Her fortnightly column in the Leeuwarder Courant covers the everyday and the human, from her grandmother to heartbreak. She lives in Leeuwarden, in the heart of the Fryslân that never quite lets go.
- Born
- 24-11-1994, Leeuwarden
- Based in
- Leeuwarden
- Education
- Performing Arts, D'Drive
- Languages
- NL · FY · EN · DE · FR
- Field
- Presenting, acting, columns, campaigns
- Beats
- Automotive, F1, football, finance, good causes
12 · Images
Image library
From her own channels · move your mouse
01With the ambulance service
02Fitness shoot
03F1 paddock · CM.com & OKX
04Editorial
05King's Day, Dokkum
06Staycation series
13 · Contact
Let'stalk.
Four major partnerships a year. Bookings, campaigns, hosting and press enquiries all go through one point of contact.